One of the biggest mistakes we see Seed-stage founders make is hiring BDRs too early in hopes the addition of a dedicated outbound sales team will help produce and close more leads. What founders don’t realize is that hiring, training, and managing a BDR team is a heavy and time-consuming lift. This Enterprise Playbook outlines how founders can conquer founder-led sales by experimenting with the sales process until they have defined a successful and scalable playbook, all before hiring a fleet of BDRs.

‍