To complete the sales process and fully close a customer, there’s no avoiding the legal contract process. While this can often be a lengthy and overwhelming process for an early-stage enterprise startup who doesn’t yet have in-house legal counsel, it’s necessary to keep your company and product protected. This Enterprise Playbook addresses many of the legal challenges enterprise leaders face when closing a deal. We asked Maria Kuehn, Head of Legal at New York City-based unicorn ActionIQ, for her best legal negotiation and review tactics, which include best practices for approaching the most negotiated terms in SaaS (provider services, intellectual property rights, indemnification, liability limitation, and termination) and an MSA review checklist.